Move With the Times Warns The White Label Firm


Technology is constantly advancing and whilst this can cause disruption for a business, The White Label Firm believes the benefits far outweigh the costs.Business is constantly adapting to new technology, with the most significant changes taking place within the communication and productivity fields. One of the biggest impacts of these changes over the last few decades has been the transformation in the way people contact each other. 30 years ago, when someone was out of the office they were out of contact – unable to share documents or access data as and when needed. This meant that everyday business processes were altogether slower and as a result, customers were left waiting 2 to 3 days for things, which today, can be done instantly.

Technology today has made communication fast, simple and cheap. Mobile phones, tablets and conference calls have transformed how business professionals connect with each other and consumers. Images, documents and videos can be transferred instantaneously to anywhere in the world – helping even small companies form connections all over the globe and become part of the global market.

The White Label Firm, a Jersey City-based customer acquisitions agency believes that for businesses to remain competitive and relevant it’s vital to stay up to date with these developments in technology. Whilst integrating new technology into existing business processes can seem like a hassle and may cause slight disruption at first, the agency are adamant that the pros far outweigh the cons. Using new and emerging technology shows customers that a business is innovative and has their finger on the pulse of current trends which, in today’s constantly evolving world is something many customers look out for when choosing who to do business with. Technology can also be used to streamline lengthy processes and offer consumers a more efficient service. Time is of the essence for the majority of consumers, as working hours get longer, meaning that many don’t have time to spend on hold to customer service advisors. Online communication technologies have offered customers a lifeline and allowed them to manage their accounts in a faster, more convenient way.

In line with these technological advancements, The White Label Firm recently transitioned from paper to iPads when working on their face-to-face marketing campaigns. Working on behalf of some of America’s fastest growing brands The White Label Firm create and implement engaging in-person campaigns, using real communication to form stronger connections between brands and consumers and deliver a more personalized customer experience. Previously, to log the data necessary to personalizing their customer services, the firm relied on recording these details on paper, which whilst effective, was time consuming. By transitioning to IPads, The White Label Firm have been able to record data faster and compile it all in one secure and convenient system – leaving more time for customer interaction and relationship building.


The White Label Firm is an outsourced sales and marketing firm based in Jersey City, New Jersey. The firm specializes in a unique form of direct marketing which allows them to connect with consumers on a face-to-face basis through personalized marketing campaigns. By connecting one-to-one with consumers, The White Label Firm is able to establish long-lasting and personal business relationships between brand and consumer which often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.